Scrap Metal Market Remains Strong

Scrap Metal Market Remains Strong

By Maura Keller The shortage of lumber has made headlines in recent weeks as manufacturers and homeowners alike grapple with trying to find much-needed material. The same can be said for steel as it faces short supply in the U.S., with prices surging and attention...
Core Profit

Core Profit

Automotive Recycling magazine’s roundup of core companies at your service! AB Cattech AB Cattech is the brand you can trust in the catalytic converter industry. AB Cattech offers on-the-spot pricing with complete transparency with core buyers nationwide and processing...
7 Ways to Improve Your Advertising Response Rate

7 Ways to Improve Your Advertising Response Rate

By Mike French The better you are at getting your ad in the right place, the better your response will be. According to the marketing firm Yankelovich, we were exposed to about 5,000 ads per day in 2006. Today, those numbers range anywhere between 5,000 and 10,000....
How to Use Color in Your Advertising

How to Use Color in Your Advertising

Using color is a powerful way to impact the how customers behave, think and buy. By Mike French I was designing a business card for a new client and asked the business owner to provide the usual information for her card. I asked if she wanted any particular look. She...
Market(ing) Intelligence

Market(ing) Intelligence

From websites to radio, there are many ways to the end result of brand awareness and advertising. Top recyclers share their secrets to success. By Maura Keller The best weapon in your arsenal for marketing is doing a good job for your customers. The marketing...
Your Guide to Gadgets, Widgets, Websites & APPS

Your Guide to Gadgets, Widgets, Websites & APPS

Technology makes the wheels go ’round for savvy auto recyclers. Here are some forward-thinking providers to consider who’ll make sure you stay connected to innovation. ARA University ARAU Trains the Industry. ARA University – a free ARA Member Benefit – is an online...