Gold Seal Customer Service and Quality Insurance

Gold Seal Customer Service and Quality Insurance

By the ARA Certification Committee The Certification Committee had a huge year in 2021 with adding the Electric Vehicle standard to the Certified Auto Recyclers (CAR) program. In fact, 2020 was a big year too. The new online tracking system was rolled out during the...
Scrap Metal Market Remains Strong

Scrap Metal Market Remains Strong

By Maura Keller The shortage of lumber has made headlines in recent weeks as manufacturers and homeowners alike grapple with trying to find much-needed material. The same can be said for steel as it faces short supply in the U.S., with prices surging and attention...
Core Profit

Core Profit

Automotive Recycling magazine’s roundup of core companies at your service! AB Cattech AB Cattech is the brand you can trust in the catalytic converter industry. AB Cattech offers on-the-spot pricing with complete transparency with core buyers nationwide and processing...
7 Ways to Improve Your Advertising Response Rate

7 Ways to Improve Your Advertising Response Rate

By Mike French The better you are at getting your ad in the right place, the better your response will be. According to the marketing firm Yankelovich, we were exposed to about 5,000 ads per day in 2006. Today, those numbers range anywhere between 5,000 and 10,000....
How to Use Color in Your Advertising

How to Use Color in Your Advertising

Using color is a powerful way to impact the how customers behave, think and buy. By Mike French I was designing a business card for a new client and asked the business owner to provide the usual information for her card. I asked if she wanted any particular look. She...