Market(ing) Intelligence

Market(ing) Intelligence

From websites to radio, there are many ways to the end result of brand awareness and advertising. Top recyclers share their secrets to success. By Maura Keller The best weapon in your arsenal for marketing is doing a good job for your customers. The marketing...
Your Guide to Gadgets, Widgets, Websites & APPS

Your Guide to Gadgets, Widgets, Websites & APPS

Technology makes the wheels go ’round for savvy auto recyclers. Here are some forward-thinking providers to consider who’ll make sure you stay connected to innovation. ARA University ARAU Trains the Industry. ARA University – a free ARA Member Benefit – is an online...
Trials by Fire

Trials by Fire

When you experience a fire, you have many choices for recovery. Eco Green Auto Parts took a business approach to recovering from an all-consuming fire. By Carlos Barboza Everything that I have done in three years was gone in three hours. In short terms, from the...
Risen from the Rubble

Risen from the Rubble

Tolpa‘s Auto Parts catastrophic fire threatened to end the company. Instead of accepting defeat, they came back stronger on the shoulders of its dedicated owner and the company’s loyal employees. By Maura Keller Perhaps no other single issue stands out in an...
Why and How to Advertise During a National Crisis

Why and How to Advertise During a National Crisis

By Mike French When the COVID-19 pandemic hit, it was no longer business as usual for a vast majority of businesses. Automotive Recyclers reacted in different ways, depending on their location and their state’s emergency restrictions. Some completely shut down and...
How to Make a Powerful Video Presentation

How to Make a Powerful Video Presentation

By Mike French With all the new video making technology, it’s very easy to make your video presentation look overdone and like a commercial. Videos are a popular marketing tool cropping up everywhere. They are easy to produce and a great way to promote business. Use...