Why and How to Advertise During a National Crisis

Why and How to Advertise During a National Crisis

By Mike French When the COVID-19 pandemic hit, it was no longer business as usual for a vast majority of businesses. Automotive Recyclers reacted in different ways, depending on their location and their state’s emergency restrictions. Some completely shut down and...
Tenacity

Tenacity

By Sandy Blalock • ARA Executive Director “Never confuse a single defeat with a final defeat.” F. Scott Fitzgerald “The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can...
Direction

Direction

By Scott Robertson Jr. Growing up attending school in Massachusetts, I was taught about Paul Revere’s midnight ride to alert colonial militia of British forces. Today, I wonder what would have become of our nation if our forefathers did not act and were unprepared for...