by ARA | Jan 1, 2021 | Business
By Mike French The better you are at getting your ad in the right place, the better your response will be. According to the marketing firm Yankelovich, we were exposed to about 5,000 ads per day in 2006. Today, those numbers range anywhere between 5,000 and 10,000....
by ARA | Jan 1, 2021 | Industry
By Sandy Blalock • ARA Executive Director When you’re at the end of your rope, tie a knot and hold on. Theodore Roosevelt The events of 2020 forced us to seek out opportunities in order to better communicate and engage with our members. We had to dig deep and in time...
by ARA | Jan 1, 2021 | Industry
By Scott Robertson Jr. Our industry has an identity problem. Most of the general population has little knowledge of the benefits we offer and has preconceived notions about auto recycling. We are the most misunderstood industry in the world. Unfortunately, many of the...
by ARA | Nov 1, 2020 | Industry
Creating a successful system to make sure you hire right. By Jen Wilson Looking for employees in the time of COVID-19 is not that much different than looking for candidates during “normal” times. As an owner of a virtual company that has always relied on remote staff,...
by ARA | Nov 1, 2020 | Industry
By Ron Sturgeon You can’t do it on your own. You need others to help you. … It’s about having them wanting to help and wanting to be a part of your success. Those of you who know me well can recall when I lived in a mobile home. I wasn’t broke, but I wasn’t...
