Seek Opportunities for Success

Seek Opportunities for Success

By Sandy Blalock • ARA Executive Director When you’re at the end of your rope, tie a knot and hold on. Theodore Roosevelt The events of 2020 forced us to seek out opportunities in order to better communicate and engage with our members. We had to dig deep and in time...
Auto Recycling – A Misunderstood Industry

Auto Recycling – A Misunderstood Industry

By Scott Robertson Jr. Our industry has an identity problem. Most of the general population has little knowledge of the benefits we offer and has preconceived notions about auto recycling. We are the most misunderstood industry in the world. Unfortunately, many of the...
Hiring with Intent – Even in a Pandemic

Hiring with Intent – Even in a Pandemic

Creating a successful system to make sure you hire right. By Jen Wilson Looking for employees in the time of COVID-19 is not that much different than looking for candidates during “normal” times. As an owner of a virtual company that has always relied on remote staff,...
How to Use Color in Your Advertising

How to Use Color in Your Advertising

Using color is a powerful way to impact the how customers behave, think and buy. By Mike French I was designing a business card for a new client and asked the business owner to provide the usual information for her card. I asked if she wanted any particular look. She...