Totaled Treasure – “It’s Infotainment!” This new internet reality show that highlights the experiences of Vince Edivan – ARA‘s Director of Member Relations – and Aaron Stone (from the production company) as they travel the country visiting professional auto recycling facilities and searching through scrap vehicles to see what they can find!
At each stop, Vince and Aaron introduce a new recycler, their team, their story and, often, their family to the viewers. Through torytelling, high-quality video production, and a bunch of laughs, Totaled Treasure takes the viewer on a 10- to 20-minute journey to have fun, find cool stuff, and learn about people, places, and an industry they may not have never heard of.
ARA views Totaled Treasure as a critical component of their new awareness campaign strategy, to create a broader and more educated understanding of the auto recycling industry.
In the latest episode, the team visited M&M Auto Parts, Inc., in Fredericksburg, VA! Check out the full episode, and others, at www.youtube.com/c/TotaledTreasure/. If you have any questions or would like more information about Totaled Treasure, Sponsorship or Partnership opportunities, please reach out to us at firstname.lastname@example.org.