Is Your Advertising Making You Money?

Is Your Advertising Making You Money?

By Ron Sturgeon Are you doing customer acquisition cost analysis on all of your advertising? If you are being advised to run ads that don’t make money because you need to “build your brand” or “be in the market”, you need to adjust your thinking and go where the...
Wheel

Wheel

News, Trends & Reports from the Automotive Recyclers Association ARA Wraps Up Busy State Legislative Season Automotive recyclers across the United States are seeing a slowdown in state legislative activity, as the majority of legislatures have now adjourned for...
The Cost of Doing Business: To Charge or Not to Charge

The Cost of Doing Business: To Charge or Not to Charge

By Marty Hollingshead Is the pain worth the gain?  Is the extra money you will get really worth all of the possible “bad will” that charging a new fee will create? With the rising costs of fuel and wages, among other things, how do we effectively pass these costs to...
The Pareto Principle

The Pareto Principle

By Carlos Barboza “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”  Jim Rohn In 2012, I bought a small salvage yard with only 2.5 acres located in Orlando, Florida. I...
Snapshot

Snapshot

Some State Chapter Show Action Images from the following State Chapter Shows: Automotive Recyclers of Michigan Celebrates 50 years! Rocky Mountain Summit & Expo Virginia Automotive Recyclers Association